Graduated in Advertising and Marketing at Mackenzie, her first experience in the advertising field was already with music at Sam Studio in 2007, in coordination. A natural-born manager, she's always had a knack for steering teams effortlessly. With fluid communication skills, she quickly ventured into the business arena, crafting a lengthy trajectory in advertising, spanning through music production companies such as Lua Nova, Satélite, Haw, A9, and Mr. Pink, accumulating 23 years at the forefront of the commercial domain.

She has catered to major clients such as Itaú, Bradesco, XP, Vivo, TIM, Claro, Motorola, Samsung, Mitsubishi, VW, GM, Fiat, Ford, Renault, Peugeot, GPA Group, Ponto Frio, Casas Bahia, Coca-Cola, Mondelez, Ambev, Grupo Petrópolis, Diageo, Bauducco, J&J, among others.